Blogging can be used as a strategy to engage with your customers, to express your views, and to relate with stakeholders. Usually the boss or someone in the driver seat of running the company or certain departments in the company will write the blogs. Or all the HODs (Heads of Departments) can contribute to write the blogs on an ongoing basis.
We can work with you to set up a Blog Page that will engage effectively with your customers and stakeholders.
Some happening CEO Blogs online are:
Bill Gates (Microsoft): http://www.thegatesnotes.com/
Jonathan Schwartz (Sun Microsystems): http://blogs.sun.com/jonathan/