Our Mission, Vision and Core Values

Most companies made the mistake of not clearly and explicitly expressing their Mission, Vision and Core Values (MVCV) here. Or the bosses have difficulty expressing it. For many start ups, it may be the last thing on your mind to write down the MVCV. To them – the Main Thing is to “Make Money”. Sounds Familiar?

If you are a new start up – one of the best thing you can do to present yourself more professionally and as a more established player is to have a clearly stated MVCV. We will work with you to develop your MVCV so that it is clear and professionally expressed.

Another strategy is to include the LOGO / Brand Concept explanation here. Tell them what your LOGO means, what it is all about etc.

Again, many start-ups logo and brand design are usually the “Brain Child” of the founder. The founder may create the name and the logo (rough sketch or idea) and then get someone to help him / her translate into a Digital Format. Usually many owners derive great pleasure and spend a lot of time develop this logo concept. To save cost, they also try to get the Printer to draw out their design as part of the printing service. They will also look for a freelance designer to do the design for them at rock bottom prices.

Most entrepreneurs will short change themselves by trying to sting on this.

We advise you to seek a Brand Consultant to help you conceptualize your brand and the Corporate Identity. If you go to different vendors or free lance designers, you may save a bit of money here and there – but the overall brand consistency and image development will not be clearly seen (usually). It is like buying a suit without the overall brand image in mind. So you buy a tie that is very beautiful and which is Red in color. Then you buy a shirt that is very stylish but is Blue in color. Then you buy a Sneaker that looks “oh so cool” and which is Silver in Color. Put them all together and you will end up having a mirage of colors that looks nice on its own, but terrible when put together!

Lets use a F&B firm as a guide. Firstly, they may gather ideas from similar F&B stores in countries like Hong Kong and Taiwan. After consolidating all their possible ideas and options, they may decide to implement and incorporate the following:

• Store signboard design similar to Brand A design in Hong Kong;
• Staff uniform design similar to Brand B design in Taiwan;
• Store logo with a colour scheme or concept similar to Brand C design in Japan; and
• Store layout and design similar to Brand D design in China

All the above stated ideas were picked as they were all considered good and outstanding designs. BUT, when pieced together, the overall effect would be poor, as they do not in any way match each other. Thus, the resulting problem would be the lack of Brand Consistency or Cohesiveness, as consumers will very naturally be turned off by the company’s overall store concept instead. This will then have a direct impact on sales.

Or sometimes, they will take great pains to put things together – but on a “shoe string budget”. They then ask a Printing Firm or a Design Firm with existing “Stock Images” to design their own menu. So they are selling laksa but the photo is using someone’s else laksa photo. The effect will not be good. That laksa photo may use a certain bowl in the shoot that is different from the bowl you are using. Or sometimes, they go to the lowest priced photographer to get them to do a food item photo shoot for them which does not give them the kind of exact image that they should get for their brand. All these will dilute your brand impact. Do not sting on these key things.

To find out more on how we can help you craft out your Brand, click here.