Remember your first job search? How do you know which company to work for? Or which company to do business with? Before the Internet Era, we rely on word of mouth, printed corporate information, press write ups to help us research on the company we plan to work for. Today, we look at the “About Us” web page.

This is one of the most important pages in the website. Because it communicates WHO you are to your prospective clients, customers, employees and the community at large. It is like reading a good book that invokes emotions in you. When you read it, you weep or laugh as the story unfolds. The use of carefully chosen words and well structured sentences will make a difference in how you communicate your company in printed form.

To create a Professional “About Us” Page that communicates your company branding online powerfully, you can consider the following ideas.

Connect

Your About Us content should connect you with the reader. The things you say and how you say it will reflect many things about your company. Move away from staid boring ways to express your company. We will help you to express what your company is about clearly and in an interesting way to your customers and viewers. That goes beyond just writing “About the company” to “Expressing what the company stands for”.

Besides “informational” data, viewers are also looking to read on the pulse beat of the business. What it stands for, why was it started, what is its culture, and can it be trusted. You need to express your brand essence clearly in this page. Good copy writing is a must here.

Diamond Expression

Your company can be liken to a diamond which has many facets to it. When seen from different angle, it can show different brightness and beauty. You can choose to put the overview information of the organization on 1 page OR into several sub pages.

Some of the Sub Pages you can create under ABOUT US are as follow:

• Our History
• Our Mission, Vision and Core Values

_ Can include LOGO / Brand Concept explanation here

• Our Team
• Our Clients
• Organizational Structure
• Our Achievements
• CSR (Corporate Social Responsibilities)
• Press Release
• News
• Press Release
• Events
• Photos
• Blogs
• Online Community

_ Facebook
_ Twitter
_ Others

Search Engine Optimization (SEO)

Research has shown that over 81% of your prospects will search the Internet for what you offer. Using Search Engine Optimization (SEO) makes a difference on whether your prospective clients will find you or your competitors when they use search engines such as Google. A top Google ranking will bring more traffic and therefore increase your income or business in today’s expanding online marketplace.

Thus, one of the value-added services we provide is to write your company website content for you in such a way that Top search engines like Google will capture your website easily, when viewers type in certain key words. When we write content that reflects your business well, and use certain key words pertaining to your industry more often, it will help the search engines to pickup your website content faster. This will help to push you higher up on the search engine ranking. Of course, there are other things that we will do as well in order to optimize your website.

We provide you with the expertise to bring your prospects to your website using the arts and science of SEO.

Benefits of using Search Engine Optimization:
• To enable people actively searching for what you offer on search engine to find you.
• To remain competitive in today's online environment.

To know more, click here.

Or read more below:

Google Search Engine Optimization Starter Guide