We now live in the IT (Information Technology) age, where the Internet has grown to become the main information source amongst individuals around the world. In particular, online blogging has gained in popularity, with bloggers ranging from prominent businessmen, politicians and celebrities, to the common person. As a result, companies are increasingly finding it important to interact and connect with its stakeholders. Thus, a blog page can be included into your company website, whereby senior management staff such as your company CEO (Chief Executive Officer), can do weekly write-ups to talk about their daily work routines, and provide insights on the latest company developments etc.
Some cool CEO Blogs online are:
Bill Gates (Microsoft): http://www.thegatesnotes.com/
Jonathan Schwartz (Sun Microsystems): http://blogs.sun.com/jonathan/